A 30-year consultancy relaunched with a business-value estimator.
Keystone ExitKeystone Exit helps owner-operated companies worth $4M–$15M become worth several times more and ready to sell. The engagement covered naming and domain research, a credibility site, and an estimator that values a business across ten industries.
| Client | Keystone Exit, a practice of Management System Improvements, LLC (est. 1994) |
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| Sector | Business advisory |
| Service | Brand and domain research · web design · build · estimator |
| Year | 2026 |
| Stack | Next.js, Tailwind, MDX, Vercel |
| Delivery | Fixed scope with a verification pass against the client's matrix |
The situation
The client's 30-year-old company name collided with other firms online. The advisory offering needed its own name, a domain, and a site that reads as senior to an owner considering the biggest transaction of their life.
What had to be true
Build credibility fast, and give the visitor a reason to engage before a call: a valuation estimate they can run themselves.
The work
Naming and domain research
A brand-collision analysis, a naming landscape, and a recommendation the client adopted.
The estimator
Profit, add-backs, replacement salary, and industry produce a valuation range today and a de-risked range, across ten industries, with the multiples shown.
The site
About, method, services, results, insights, an assessment, and FAQs, with the estimator as the lead magnet.
Calls we made, and why
| Verify the math on the live site | Every industry was run through the live tool with a fixed input set and checked against the client's matrix before sign-off. All ten pass. |
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What we can source
- Live at keystoneexit.com with the estimator verified across all ten industries.
Something like this?
Tell us what you're building. Thirty minutes, a scenario, a price range.