An electrical and HVAC contractor that solves problems on paper.
AV ContractingAV Contracting does new-construction electrical and HVAC in St. George and Southern Utah. The site had one job: make builders and homeowners understand why design-phase planning saves them money, and ask for the plans.
| Client | AV Contracting, St. George, UT |
|---|---|
| Sector | Electrical and HVAC, new construction |
| Service | Positioning · brand voice · web design · build |
| Year | 2026 |
| Stack | Next.js 16, Tailwind, Framer Motion, Resend, Vercel |
| Delivery | 4 weeks, fixed scope |
The situation
Every contractor site in the market says the same three things: quality, fast response, family-owned. AV's real advantage is that it reviews truss drawings, load calculations, and equipment locations before framing starts, so problems get solved on paper.
What had to be true
Turn a technical, planning-first way of working into a site that a builder skims in thirty seconds and a homeowner understands without jargon.
The work
Positioning and voice
A brand-voice guide and three positioning angles, with the planning-first angle chosen for builders and the comfort angle for homeowners.
An interactive hero
A custom-home photo where tapping switches the lights on. It says what the company does before a word is read.
Request a bid
A bid form with a combined electrical + HVAC incentive, routed by email, with a four-phase process page that sets expectations.
Local SEO foundations
Service pages, a projects gallery, schema, sitemap, and a careers page for a company that is always hiring.
Calls we made, and why
| No stock photos of handshakes | Documentary photography of real work and a video hero, compressed hard so the page still loads in about a second on a phone. |
|---|---|
| Say the mechanism | The headline is the process ('we solve problems on paper so they don't show up on site'), because a mechanism is harder to copy than an adjective. |
What we can source
- Live on Vercel; domain and phone number are being finalized by the client.
Something like this?
Tell us what you're building. Thirty minutes, a scenario, a price range.