The market in one table
| Option | Typical 2026 cost | Good for | Where it stops |
|---|---|---|---|
| AI website builder | $50–$500 / year | A first site in an afternoon | Local SEO, integrations, speed with media, ownership |
| Template + freelancer | $800–$2,500 | A clean brochure site | Strategy, schema, performance tuning |
| Studio (us) | $3,500–$15,000 | A site that has a job: rank, convert, integrate | Enterprise-scale content operations |
| Traditional agency | $10,000–$40,000 | Large brands with many stakeholders | Speed and price for a small company |
What we actually quote
We publish three scenarios because they cover most requests. A 6-page local-service site (home, services, projects, about, contact, request a bid) runs $3,500–$5,500 and takes 3–4 weeks. A 12–15 page professional site with service pages and articles runs $5,500–$8,500. A site with an interactive tool, such as an estimator or a configurator, runs $8,000–$15,000.
What moves the number
- Integrations. Booking, a CRM, or payments each add $400–$1,500 and a few days.
- A login. A customer or team area adds about $4,000 because it adds accounts, roles, and security.
- Copy. Writing every page from interviews adds $1,200 and a week; it is usually worth it.
- Photography. Real photos of real work are the single biggest quality lever and cost us nothing to use.
- Pages. Pages matter less than people expect. Ten pages that say the same thing cost more than five that each do a job.
What does not cost extra
Schema markup, a sitemap, an llms.txt file, submissions to Google and Bing, a Lighthouse 100 target, and 30 days of post-launch support. Those are the foundation, not add-ons.
The maintenance question
Our Care plan is $95 a month: hosting, updates, backups, monitoring, and small changes in 2–3 business days. The market range is $150–$300; ours is lower because the sites are static-first and do not need patching every week.
If you want a number for your project before a call, the estimator on this site uses the same table we quote from.