VX / Launch checklist
Twenty-five checks before a site goes live.
Before Vector UX launches a site it passes 25 checks in five groups: speed (Lighthouse 100, LCP under 2 seconds), findability (titles, one H1, schema, sitemap), AI search (crawlers allowed, llms.txt, answer-first paragraphs, consistent business details), conversion (one call to action per screen, phone and email everywhere, short forms, no CAPTCHA), and trust (real photos, sourced numbers, legal pages, accessibility). The free audit runs most of them on any site.
01 · Speed
- Lighthouse 100 on performance, accessibility, best practices, SEO
- LCP under 2.0s on mobile
- CLS under 0.05
- Images sized and compressed; video has a poster
- No third-party scripts that block rendering
02 · Findability
- Unique title and meta description on every page
- One H1 per page, matching the page's job
- Organization or LocalBusiness schema, plus Service, FAQ, Article where they apply
- sitemap.xml and robots.txt, submitted to Google Search Console and Bing Webmaster Tools
- Canonical URLs; 301s from every old URL
03 · AI search
- robots.txt allows search and retrieval crawlers
- llms.txt with the entity paragraph and key pages
- Answer-first paragraph at the top of every page
- Prices and facts in HTML tables, not images
- Name, address, phone identical on the site, Google Business Profile, and Bing Places
04 · Conversion
- One primary call to action per screen
- Phone and email visible on every page; a sticky bar on mobile
- Forms with 3 fields on the first step, no CAPTCHA, a real confirmation page
- Booking link works on a phone
- Analytics events on every call to action and form step
05 · Trust
- Real photos of real work; no stock handshakes
- Named clients and sourced numbers only
- Privacy policy and terms
- Contact details in the footer with the legal name
- Accessibility check passed with keyboard navigation
Next step
Tell us what you're building.
30 minutes, no deck. You'll leave with a scenario and a price range.