What changed
In 2026 about half of the code written in high-adoption teams is AI-generated. We build with Claude Code: we describe a component in the design system, it writes the code and the tests, we review and adjust. The design-to-code step that took a week takes a day. Copy first drafts, schema, and accessibility fixes come out the same way.
What did not change
- Deciding what the site or tool is for, and what to leave out.
- The conversion architecture: what the first screen says, where the one call to action goes, what proof sits next to it.
- Local search: which service pages your market rewards, how your business profile is categorized, what to publish.
- Integrations and security: connecting to Stripe, QuickBooks, a CRM, or a supplier feed without leaking data.
- Taste. Whether the thing is good.
How that shows up in price
A traditional agency's website project is mostly hours of production. Ours is mostly hours of judgment, with AI doing the production. That is the difference between a $12,000 site and a $4,500 one, and it is also why we can promise a staging link in week one.
The AI-builder question, honestly
If you want a site this afternoon and you have no integrations, an AI builder is a fine answer. If you want a site that ranks locally, shows up in AI answers, connects to your booking and CRM, stays fast with real photos and video, and can grow into software later, that is what a studio is for. The builder looks cheaper until you outgrow it and pay twice.
How we keep AI honest on your project
- Every AI feature gets an evaluation set from your real cases before launch.
- Sources are shown. Low-confidence outputs go to a person.
- Your data is not used to train models and is deleted from our tools after the work.
- The page at /ai explains exactly what is automated on this site.